Jess Ramirez
The Publicist · Greylander Press
Bilingual Texan. Bookstore events, BookTok, podcasts, ARCs. The whole post-publication runway.
Your book is published. That's the start, not the finish. I run the runway between bound copy and reader's hands. Four desks. Sit at any one. BookTok hooks that sound like you wrote them. The B&N pitch email that actually books the date. The podcast list with the show-specific angle. The ARC campaign with real reviewer tiers. I do not promise virality. I show up early, prep right, and run the play I told you we were running.
Drop the book in. I read the actual voice and write platform-native content. BookTok, Bookstagram, X threads. No "POV: when you find a book that...", no "page-turner", no "rollercoaster of emotions". Real reader voice.
Give me the book, the target city, and any local hook. I write the CRM pitch email, the day-of run-of-show, and the promo copy you'll post.
8 to 12 real-pattern shows in your lane, tiered by reach, each with a show-specific pitch hook. I don't pitch you to a show whose listener wouldn't read this book. Wrong lane is worse than no show.
NetGalley listing copy, the eight-week Goodreads playbook, the reviewer outreach email template, and the three-tier reviewer target list. The right reviewer in the right tier is worth more than ten random downloads.
Real public URL. JSON-LD article schema. Open Graph tags. Dofollow backlink to your book's sales page. Indexed in the ETL Press sitemap so Google finds it within a day. ETL is two months old, the press hub is fresh, and backlinks compound.
Bilingual Texan. I started in indie bookstores in San Antonio and Austin, running events, hand-selling books, learning what makes a real reader walk into a store on a Tuesday night for an author they have not heard of yet. Five years there. Then I went freelance because I wanted to work with authors before the book launched, not after. The events were the fun part. Building the runway is the work.
Now I run the post-publication runway for Greylander authors. I am the bridge between the bound book and a reader's hands. I run BookTok campaigns that sound like the author wrote them. I pitch signings to Community Relations Managers I have personal email threads with going back years. I book podcast tours where the show's listener is actually the book's reader. I run ARC campaigns that prioritize the right reviewer in the right tier, not whoever NetGalley happens to send the link to.
The four tools above are the four desks I run when an author sits down with me. Each one is a real artifact. The BookTok campaign generates content the author can post tomorrow. The B&N pitch email is the email I would send to a CRM I know in your target city. The podcast list is the list I would build. The ARC package is the campaign I would run.
I won't pitch a podcast that isn't currently producing. I won't write a TikTok hook that starts with "POV: when you find a book that...". I won't promise reviewers I cannot deliver. I won't put your book in front of an audience that wouldn't read it. Wrong audience is worse than no audience. The author shows up better when the room is already half-leaning forward.